Inspiring others

At the Global Forum for Food and Agriculture (GFFA) and Grüne Woche in Berlin, we emphasised the importance of soil for sustainable food production. We were selected to be part of the Innovation Forum. At our stand, visitors learnt about the important role soil plays in food production, climate change mitigation, climate change adaptation and biodiversity conservation. It was important that we were part of the Global Forum for Food and Agriculture (GFFA) and Grüne Woche in Berlin. This exhibition provides a unique opportunity to showcase the importance of soil in sustainable agriculture. We were selected to take part in the GFFA Innovation Forum because better and healthy soil plays a crucial role in agriculture, e.g. for nutrient cycling, water filtration and plant growth.

During the International Vienna Energy and Climate Forum (IVECF) we presented a discourse on the significance of soils in the exquisite HOFBURG Vienna location. Our emphasis lay on the role of soils in the climate system, particularly regarding carbon storage and CO2 emissions. Moreover, we highlighted their importance in the energy sector for biomass production. It is crucial to acknowledge that unhealthy soils can hinder the generation of sufficient biomass for energy purposes. Throughout the event, we engaged in fruitful discussions with numerous attendees, advocating for Soils as a valuable ally amidst the challenges posed by climate change.

The CIFB conference, focused on Corporate Investment, Biodiversity, and Forestry, was held in London during October 2023. Numerous financial institutions and investors were in attendance. During the panel discussion, the significance of soil for forest sustainability was emphasized. The presence of soil is indispensable for the existence of trees. Moreover, soil plays a critical role in a company's insetting practices. If a company's supply chain is closely connected to soil, it can leverage this advantageous situation to mitigate emissions and actively support soil health. This strategy simultaneously enhances the resilience of the company's supply chain.

We were invited by UZIN UTZ, one of the market leaders in the flooring industry sitting in Ulm, to give a talk on sustainability and soil as core of it to their sustainability managers. The sustainability department collects indicators for its sustainability reporting via various subsidiaries. The responsible co-sustainability managers find data collection tedious and time-consuming. Efficiency and process control are negatively impacted. The co-sustainability managers of the subsidiaries have lively discussions about their own company's contributions. Motivation is increased and the team grows together. The sustainability activities of Uzin Utz are placed in the global context of sustainability, climate change and the loss of biodiversity in a presentation. The indispensable role of companies in achieving global goals is emphasized.

From the earth to success: sustainability as a business principle. Do you also believe that responsibility and business success should go hand in hand? We gave the keynote speech at LinkedIn Local Ulm on 19 September. We brought a unique perspective to the discussion. It showed how sustainability and soil improvement can strengthen not only our ecosystem, but also our business. By combining extensive scientific expertise with international experience, we shared practical tips and strategies. CEOs and managers learnt how they can make a difference locally and globally and discovered how their company can be part of the solution. We illuminated how companies can take impactful action through sustainability and land improvement. It shares practical strategies and shows how to make a difference locally and globally. A must-read for responsible business owners. Want to stay up to date on this important topic and redefine your role as an entrepreneur? Book us now.

At the Fairtrade International Global Coffee Meeting, we, as a strategy consultancy, held discussions with managers from and international producers. The focus of these discussions was the importance of soil for farmers' income, coffee production, human health, climate, and biodiversity. We also had presentations on different approaches to increase the resilience and sustainability of coffee production.

Calling all startups, large companies, and investors in the agriculture food sector! Soil needs to find her way to you. As we continue our journey to create a sustainable future, it's crucial that we prioritize the health of our soil. When we talk about trees playing a vital role in mitigating climate change, healthy soils are much important in nourishing trees, our crops and promoting biodiversity. At STARTUPNIGHT Berlin 2023 organized by Telekom Deutschland at Microsoft Atrium we came together to present innovative ways to invest in and support soil preservation and regeneration. We also talked and presented our solutions for making a lasting impact on our environment and securing a prosperous future for generations to come.

Together with Fairventures Worldwide in Stuttgart, we organized a themed evening entitled "Better soils - better forests". Promoting soil health is a professional approach to protecting our forests. In this way, we dedicate ourselves to securing the future of our beloved trees by focusing on the health of our soil. By recognizing the essential connection between the earth beneath us and the majestic treetops above us, we have the opportunity to make a lasting positive impact for generations to come. The goal was to showcase our efforts in the fight for climate action by advocating for better soils. By supporting sustainable forestry practices and raising awareness, we can work together to improve the resilience of our forests. Inspiring others to understand the critical role soils play in protecting our environment was one of our goals at this event. Together, we have the power to make a difference and create a healthier and more sustainable future for all.

Azadeh was selected as one of the 25 exceptional women who are influencing the future. The Women for Change initiative is aimed at highlighting the achievements of women who are making a substantial positive impact, not only in their local communities but also on the world within the next decade. Additionally, the initiative strives to provide these women with tangible chances to collaborate with influential individuals who can contribute significant value to their endeavors.