A Stage for Innovation and Impact at ChangeNOW 2025
While just 8% of climate investment goes to adaptation, betterSoil delivers a scalable, science-based solution. At ChangeNOW 2025, we stood proudly at Grand Palais among 40,000 changemakers, showing that true climate resilience demands action where it matters most — in our food systems.
Unexpected allies in regeneration
Over three inspiring days, we connected with innovators, global leaders, and forward-thinking brands. We were especially honored to welcome visits from Chanel and Château Canon, a testament to the growing interest in regenerative agriculture across luxury and wine sectors. We also had a surprise visit and met the inspiring Natalie Portman, whose passion for sustainability added a special spark to the experience! At betterSoil, science isn’t just a foundation but it’s our driving force. We believe that data, research, and practice are key to unlocking healthier soils, stronger ecosystems, and a truly sustainable future for agriculture. We're bringing innovation back to the fields, helping food producers integrate soil health into their supply chains with data-driven, space-connected knowledge.
Real change grows in real soil
This year’s summit also marked the 10th anniversary of the Paris Agreement, highlighting the urgency to move from ambition to real, measurable action. The Earth Action Report 2025 revealed a stark imbalance of climate funding. Soil is not just a carbon sink but it’s a resilience engine, and we’re here to help food producers harness its full potential. We deeply resonated with calls for systemic transformation. As Hans Stegeman of Triodos Bank put it, we don’t just need green tweaks, we need to redefine our economic systems to reflect natural capital and ecosystem services. Our regenerative soil model creates real business value: better products, higher yields, and transparent impact and all rooted in science. Above all, ChangeNOW reminded us that the future is collaborative. The climate and food systems challenge we face are complex and they require all of us. At betterSoil, we’re ready to co-create with farmers, food producers, luxury brands, and global changemakers because the solution is under our feet — and together, we can grow it.