betterSoil at Change Now 2026!
betterSoil joined Change Now 2026 in Paris from 30th March to 1st April to introduce Farm Assistant and show how healthy soil can help reshape our food and climate future. Read this article to discover more about Change Now 2026, and betterSoil's role at the event.
Togetherness for Solutions on Climate Change
From 30th March to 15th April, betterSoil has taken part in the Change Now 2026, in Paris at the Grand Palais. The event is on tackling climate change and environmental challenges that bring together companies, start-ups, NGOs, investors, and the general public.
The 3-day Event involved science and policy-based solutions in tackling climate change from professionals working for different organisations on impact. betterSoil was one of the companies in the agriculture-based solutions amongst start-ups and companies that worked on real-world challenges, immersed in growth, learning, and feedback.
The Role of Change Now!
The Change Now is an event that bridges the investors, people, students, and professionals with start-ups, companies, and NGOs that are working on tackling issues across different themes, such as biodiversity, energy, land use, and agriculture.
As one of the organisations amongst many, betterSoil values Change Now as both an innovation hub and in building partnerships. The event included presentations from enthusiasts, change makers, policy makers, and innovators committed to generating impact where there is urgency.
BetterSoil and Team at ChangeNow!
betterSoil, along with team members, including CEO Azadeh Farajpour, Tobias Orthen, Mark Solway, and Ximena Fernandez, has introduced the betterSoil Farm Assistant, a digital application for implementing Crop Rotation, at Change Now 2026. Additionally, betterSoil got to discuss the story behind Farm Assistant, such as
- Importance of crop rotation
- How farmers benefit from crop rotation
- Limitation of satellite imagery
- Measuring carbon sequestration
This provided us with an opportunity to share Farm Assistant, the science and technology behind it, and receive qualitative feedback at the Change Now 2026.
betterSoil’s Farm Assistant
The farm assistant application from betterSoil aids farmers in developing the cropping plan for a specific cash crop by integrating geo-spatial data, the farmer’s goals, and crop rotation principles. Additionally, it strengthens data-driven decision-making for farmers with consideration of data such as
- Size of farm
- Physical characteristics of soil
- Agronomic practices in the area
- Climate.
Unique viewpoint for agriculture solutions: What betterSoil stands for?
BetterSoil's main focus is on soil health in the agriculture sector. This involves focusing on practices that ensure soil health and increase farm productivity in the long term. The uniqueness lies in integrating all stakeholders
- Farmers
- Farm Owners
- Agri-business
Rooted in science principles, betterSoil is leading in providing services in consultancy for agribusinesses and is bringing forth digital solutions that integrate crop rotation and carbon sequestration. For more information regarding our services, please visit our website.
Thankful to Change Now!
It is far largely difficult to host numerous amount of participants along with visitors at a single event. Huge thanks to Change Now 2026 for the opportunity to host betterSoil amongst other companies, and bring the positive perspective on how we view the real-world problems from climate change.
The event left a significant mark by seeing many organisations committed to delivering lasting impact, leading to discussions on progress, challenges, and further steps for the year 2026. Overall, being at Change Now is a significant moment for betterSoil in 2026.