Start-Up Iran

People in Iran have been feeling the effects of climate change for decades. betterSoil founder Azadeh Farajpour grew up in Iran and knows this firsthand. Already at the time of the great Persian kings, when the many rivers and lush vegetation characterized the region, the magnificent gardens inspired people. This gave rise to the idea of paradise. Because of the many personal connections and because the farmers know the old stories, Iran is a great starting point for the betterSoil team.

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Harsh conditions in Iran create strong need for better soils

0 million people are living in Iran
~ 0 % of the population are farmers
0 % of Iran's land area is at risk of desertification

The Team in Iran

Elaheh is a passionate soil scientist highly interested in everything that lives under our feet in the ground. Somayeh has firsthand experience working on improving the soil on her family’s farm. Working together they embody the betterSoil approach of combining scientific with indigenous knowledge. Elika has recently joined us to spread the word of betterSoil throughout the country. Azadeh and Tobias support the team remotely and by visiting Iran regularly.

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Somayeh Beheshtirouy Program manager E-Mail
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Dr. Elaheh Daghighi Scientific consultant E-Mail LinkedIn
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Elika Daghighi Digital marketing E-Mail LinkedIn

Our approach

Being a dry country already, improving soils in Iran is tough, though, this leads to even greater potential payoffs. We have registered a company in Iran already and started a first pilot. Small application of compost and biochar on a pistachio farm are expected to show first results soon. In our newly opened office interest for betterSoil is high among Iranian farmers.